We'll agree campaign objectives with you as early as we can, so that achieving them is built into our strategic and creative thinking.

Our evaluation model is based on measuring against weighted objectives to give a single overall score for efficiency and effectiveness, with an adjustment for background metrics that may affect the results.

Learning how activities and mechanics perform under different conditions is one of the most important jobs that we do.

'The promotion which ran in 2009 was considered hugely successful and well received by both consumers and the trade.'
Pernod Ricard UK Internal Evaluation