Finger Lickiní

About time that The Colonel changed his unhygienic strap line for something less likely to spread swine flu and more simple, clever and effective... and the new So Good line is definitely simple.

KFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.

In its place, KFC will use the new strapline “So Good” which it believes communicates more about the brand than its taste.

The new strapline will be rolled out in advertising in the next few months.

Source: marketingweek.co.uk

 
Click here for printer-friendly version